I am Bob, a dyslexic with ADHD. Before ChatGPT, writing a book would not have been possible. So why a book with a funny title? Because if you have an iPhone box at home or in your office, you probably can’t really explain why. You just do, and you are not alone.
Once you understand the patterns behind why we hold on to old habits, bad bosses, or safe choices, you can stop letting them run your life. You can figure out how to navigate the business world with your eyes open, take control, and actually own it.
What This Book’s Really About
This isn’t some polished leadership playbook or feel-good business memoir. It’s a blunt, real-world look at the painful lessons I picked up over decades in hospitality and corporate life, the stuff no one ever bothered to tell me. Read it, save yourself a few scars, and maybe get where you’re going a whole lot faster.